Murder Is Down in New York City

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Here’s the latest from the New York Police Department:

That’s fewer murders, pal. Don’t let Twitter be an excuse for bad grammar. Our kids look up to you.

Originally, I was going to post this to show that, in fact, we’re probably not in the middle of a nationwide crime wave caused by the “Ferguson Effect.” Or if we are, it was short lived. But we won’t know that for a while.

However, when I heard about this I headed over to the NYPD website to see if they had a press release with more information. Not only did they not have such a thing, it turns out they don’t even issue press releases anymore except for their weekly traffic advisory. I originally heard about the crime stats from a reporter on Twitter who said he had received an email. On the NYPD site, I was informed that I could download their official app (iPhone or Android). Or I could scroll through their Twitter feed. Or I could listen to a podcast.

That’s it. Apparently the era of the press release is over, and the rest of us just don’t know it yet. That’s too bad. It may be old fashioned, but it does allow room for a wee bit more detail than a tweet.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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