Friday Fundraising and Cat Blogging – 23 September 2016

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About a month ago, I wrote about our latest experiment in how we pay for MoJo’s journalism—our first-ever attempt to ask our regular readers to sign up as sustaining donors with a tax-deductible gift that automatically renews every month. The day after our pledge drive went live, the Justice Department announced it would phase out private prison contracts in the wake of Shane Bauer’s first-hand investigation into those facilities. In response to that amazing news 1,061 donors signed up, donating $11,792 in just the first nine days.

In the five weeks since then, our results slowed down—but we expected that. In fact, a big part of the experiment was not just learning if we could raise the money, but figuring out how could we do it. We hoped we could do it without blanketing the site with ads or bombarding your inboxes with panicky emails.

So far, so good on that front. You’ve probably seen a fundraising ad or two over the last few days, but we’ve managed to avoid the sensational emails. With a week to go, we’re currently sitting around $21,500 raised from 1,785 donors—which is pretty generous when you consider that $21,000 each month turns into more than $250,000 a year from now. Still, our goal remains $30,000, and it’s going to be a nail-biter whether we can make that next $8,500 before next Friday’s deadline.

So here’s hoping you’ll help us get across the finish line and meet our $30,000 goal—which will turn into $360,000 by this time next year. You can do it by credit card here. If you prefer PayPal, you can give monthly here—just be sure to check the box next to your gift amount.

And now, without further ado, your reward in advance for contributing to Mother Jones: double catblogging. Enjoy!

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

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