May 13, 2016

Chart of the Day: Hooray! We’re Shopping Again!

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A couple of days ago the big headline was “Why Aren’t People Shopping?” Today it’s “U.S. Retail Sales in April Grew at Best Pace in More Than a Year.” What a difference a single new report makes.

Anyway, retail sales were up 1.3 percent from March and 2.8 percent over the past year. The biggest winner was building supplies. The housing bubble is back! The biggest loser was gasoline, but only because oil prices have been so low. The real biggest loser was electronics and appliance stores. I guess there just haven’t been many must-have gadgets released in the past year. Apparently the smart watch revolution continues not to happen.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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