Friday Fundraising and Catblogging – 8 April 2016

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April is an important fundraising month here at Mother Jones, and my colleague David Corn—you may remember him as the guy responsible for Valerie Plame and Mitt Romney’s 47 percent snafu—wrote a pitch called “Trump, the Media, and You,” explaining how our model of reader-supported journalism allows MoJo to report on substantive issues (like actual policy proposals and digging into candidates’ pasts!) that are largely missing from this year’s election coverage. Here’s David:

IN A WORLD OF RATINGS AND CLICKS, financially pressed media outlets frequently zero in on the shining objects of the here and now. Merely covering Trump’s outrageous remarks—did you see his latest tweet?!—has become its own beat. Even the best reporting that does happen can become lost in the never-ending flood of blogs, tweets, Facebook posts, and stories that appear in increasingly shorter news cycles.

At Mother Jones, we try each day to sort out what to cover—and where to concentrate our reporting in order to make a difference. Yes, we need to follow the daily twists and turns. But we recognize it’s important for journalists to get off the spinning hamster wheel and dig where others do not.

Donate Now

Hmmm. It kinda sounds like I’m MoJo’s resident hamster. It’s a tough job, but I guess someone has to do it. After all, with me on the hamster wheel, David and the rest of our reporters can focus their work on the in-depth, investigative journalism that might not make us rich in advertising dollars, but that voters and our democratic process desperately need.

If you’re reading this, I’d bet that you like both—coverage of the circus, and smart, probing journalism. They both matter. If you agree, I hope you’ll pitch in a couple bucks during our fundraising drive—and since we’re a nonprofit, your contributions are tax-deductible. You can give by credit card, or PayPal.

Still, hamster though I may be, we all know that Friday afternoon is reserved for cats. And I know what you’re thinking: That pod I bought last week looks lovely and comfy, but it only has room for one cat. What’s up with that?

Pshaw. There is always room for another cat. It’s the magic of cat physics, far more astounding than black holes or quantum mechanics. No matter how many cats you have, somehow you can always squeeze in one more.

AN IMPORTANT UPDATE ON MOTHER JONES' FINANCES

We need to start being more upfront about how hard it is keeping a newsroom like Mother Jones afloat these days.

Because it is, and because we're fresh off finishing a fiscal year, on June 30, that came up a bit short of where we needed to be. And this next one simply has to be a year of growth—particularly for donations from online readers to help counter the brutal economics of journalism right now.

Straight up: We need this pitch, what you're reading right now, to start earning significantly more donations than normal. We need people who care enough about Mother Jones’ journalism to be reading a blurb like this to decide to pitch in and support it if you can right now.

Urgent, for sure. But it's not all doom and gloom!

Because over the challenging last year, and thanks to feedback from readers, we've started to see a better way to go about asking you to support our work: Level-headedly communicating the urgency of hitting our fundraising goals, being transparent about our finances, challenges, and opportunities, and explaining how being funded primarily by donations big and small, from ordinary (and extraordinary!) people like you, is the thing that lets us do the type of journalism you look to Mother Jones for—that is so very much needed right now.

And it's really been resonating with folks! Thankfully. Because corporations, powerful people with deep pockets, and market forces will never sustain the type of journalism Mother Jones exists to do. Only people like you will.

There's more about our finances in "News Never Pays," or "It's Not a Crisis. This Is the New Normal," and we'll have details about the year ahead for you soon. But we already know this: The fundraising for our next deadline, $350,000 by the time September 30 rolls around, has to start now, and it has to be stronger than normal so that we don't fall behind and risk coming up short again.

Please consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

—Monika Bauerlein, CEO, and Brian Hiatt, Online Membership Director

payment methods

AN IMPORTANT UPDATE ON MOTHER JONES' FINANCES

We need to start being more upfront about how hard it is keeping a newsroom like Mother Jones afloat these days.

Because it is, and because we're fresh off finishing a fiscal year, on June 30, that came up a bit short of where we needed to be. And this next one simply has to be a year of growth—particularly for donations from online readers to help counter the brutal economics of journalism right now.

Straight up: We need this pitch, what you're reading right now, to start earning significantly more donations than normal. We need people who care enough about Mother Jones’ journalism to be reading a blurb like this to decide to pitch in and support it if you can right now.

Urgent, for sure. But it's not all doom and gloom!

Because over the challenging last year, and thanks to feedback from readers, we've started to see a better way to go about asking you to support our work: Level-headedly communicating the urgency of hitting our fundraising goals, being transparent about our finances, challenges, and opportunities, and explaining how being funded primarily by donations big and small, from ordinary (and extraordinary!) people like you, is the thing that lets us do the type of journalism you look to Mother Jones for—that is so very much needed right now.

And it's really been resonating with folks! Thankfully. Because corporations, powerful people with deep pockets, and market forces will never sustain the type of journalism Mother Jones exists to do. Only people like you will.

There's more about our finances in "News Never Pays," or "It's Not a Crisis. This Is the New Normal," and we'll have details about the year ahead for you soon. But we already know this: The fundraising for our next deadline, $350,000 by the time September 30 rolls around, has to start now, and it has to be stronger than normal so that we don't fall behind and risk coming up short again.

Please consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

—Monika Bauerlein, CEO, and Brian Hiatt, Online Membership Director

payment methods

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