First We Piss You Off, Then We Ask You For Money

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Ah, Twitter. Here’s something I got last night after writing a post about Hillary Clinton’s fondness for military intervention:

My Bernie cesspool! Regular readers were amused, since I’ve written dozens of posts supportive of Hillary. But no one should get a free pass. If Hillary Clinton is too fond of military intervention for my taste, then it’s best to say so. That’s especially true during a primary campaign, when it might actually make a difference.

MoJo’s head honchos agree, and they make their case in “Why We’re Tough On The Candidates You Like: The Case For Offending Some Of The People, All Of The Time”:

Mother Jones is a reader-supported nonprofit, and that means we rely on donations and magazine subscriptions for 70 percent of our annual budget. It also means that by April 30, we need to raise $175,000 from readers like you to stay on track.

So the easiest thing to do, in some ways, would be taking it easy on our election coverage so as not to upset any of you while we’re asking for your support—we know Hillary Clinton and Bernie Sanders appeal to a lot of our readers. But taking it easy on anything is not in our DNA; in fact, it’s exactly the opposite of what (we think) you want us to do.

….Two years ago, when few were talking about Clinton’s links to the fossil fuel industry, we did a major investigative feature on her support for fracking as secretary of state; now her links to the fossil fuel industry are a big issue. Last summer, we ran the first in-depth piece on Sanders’ political evolution (and put an illustration of him on Mount Rushmore on the cover of our magazine); it took months for other major outlets to take him seriously. Since then, we’ve both covered the breaking news in the race and dug deeper on the strong points and weak points of both candidates—because that’s the job you want us to do.

Check it out and join the comments on the Facebook post if you’re so inclined. And if you want to support this kind of journalism, both in the magazine and here on the blog, help us out by pitching in a few bucks today for our spring fundraiser. You can give by credit card or PayPal.

WE'LL BE BLUNT:

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't find elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

payment methods

WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

payment methods

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