Hey Donald, Will You Self-Fund In the General Election Too?

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Megan McArdle says Donald Trump will never run as a third-party candidate for president because he’s not rich enough. It costs upwards of a billion dollars to run for president these days, and Trump doesn’t have that kind of scratch. So what’s he going to do? Raise it from billionaires after spending the entire primary claiming that anyone who raises money from billionaires is corrupt and crooked?

Well, this is Donald Trump we’re talking about, so sure. He might very well do that. Or he might run a cheap campaign designed not to win, but to take revenge on whoever stole the nomination from him.

Still, point taken. The whole self-funding schtick won’t work in a general election. But here’s the curious thing: it won’t work if he runs as the Republican nominee, either. He’s going to have to raise money from rich people. So why haven’t any of the other candidates asked about this? Whenever he goes into his self-funding spiel, why doesn’t one of them ask if he’ll promise to self-fund in the general election? If nothing else, it would be interesting to watch Trump try to slither his way out of it.

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

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