Today’s Completely Invented BuzzFeed Meme That’s Sweeping the World

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This is amazing. There’s a trending meme on social media that’s starting to gain steam on ordinary old media: Who should have been Sports Illustrated’s Sportsperson of the Year? Serena Williams or American Pharoah? The answer, of course, is Serena Williams, because SI has chosen human beings for this award for the past 60 years. Secretariat didn’t win it. Seattle Slew didn’t win it. Affirmed didn’t win it. And now, American Pharoah hasn’t won it. This is because they are horses, not human beings.

So what’s the deal? Apparently BuzzFeed managed to start all this by publishing a piece noting that a few horse racing fans were upset that American Pharoah didn’t win. Not lots of fans. Just horse racing fans. And not even a lot of horse racing fans. Just a few. But some of them complained on Twitter! Maybe a few dozen or so. That’s about 0.00003 percent of the Twitter population.1

In other words, BuzzFeed spun a piece out of almost literally nothing, and now the rest of the world is talking about it. Truly we live in a miraculous era.

POSTSCRIPT: For those of you who aren’t tennis fans, trust me: Serena deserved this. Her record this year was almost beyond belief, and that’s at the age of 33, when most top tennis players are either retired or just barely holding on. And of course, that’s on top of a career that makes her a strong candidate for best tennis player of all time.

1More or less. Actually, I just made up this number, since it doesn’t deserve the time it would take to come up with a real one.

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GREAT JOURNALISM, SLOW FUNDRAISING

Our team has been on fire lately—publishing sweeping, one-of-a-kind investigations, ambitious, groundbreaking projects, and even releasing “the holy shit documentary of the year.” And that’s on top of protecting free and fair elections and standing up to bullies and BS when others in the media don’t.

Yet, we just came up pretty short on our first big fundraising campaign since Mother Jones and the Center for Investigative Reporting joined forces.

So, two things:

1) If you value the journalism we do but haven’t pitched in over the last few months, please consider doing so now—we urgently need a lot of help to make up for lost ground.

2) If you’re not ready to donate but you’re interested enough in our work to be reading this, please consider signing up for our free Mother Jones Daily newsletter to get to know us and our reporting better. Maybe once you do, you’ll see it’s something worth supporting.

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