Hilbert and Hopper Have Gone Viral!

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


We can file this post under “personal indulgences,” but something funny happened to me over the weekend: my YouTube video of Hilbert and Hopper play-fighting went viral. Not Kardashian viral, mind you, but it’s had over 100,000 views.1

Why? Beats me. Apparently it somehow landed on Google’s trending list and took off from there. That’s what I gather from comments, anyway, which have been flooding my inbox because I can’t figure out how to get YouTube to stop sending me email every time someone leaves a comment on the video.2 Still, it’s been…educational. As bad as comments can get here, even the trolls are basically literate. They write in complete sentences and sometimes their insults are entertaining. But YouTube comments are crazy. A big portion were indecipherable (example: “that ending got me XD (slap!) did u.. oh…oh hell naw!”); some were concerned that this was a real fight and wanted to report me to the ASPCA; others were calling the former idiots and explaining that it was just mock fighting; others were outraged that this stupid video had somehow gone viral; and yet others were outraged by the clunky titles at the beginning. At least two people have outright stolen the video and reposted it on their own accounts.3

On the other hand, the guy who left the comment #CatLivesMatter was pretty clever.

Anyway, there you go: my first viral video. I’m so proud.

1This compares to about 20 or 30 for the average cat video I put up—though I notice that all of my videos are in the thousands after the breakout success of Ultimate Cat Fighting.

2I turned off the setting that sends email every time someone leaves a comment, but the emails keep on coming anyway.

3I would pretend to be outraged, but…you know.

A BETTER WAY TO DO THIS?

We have an ambitious $350,000 online fundraising goal this month and we can't afford to come up short. But when a reader recently asked how being a nonprofit makes Mother Jones different from other news organizations, we realized we needed to lay this out better: Because "in absolutely every way" is essentially the answer.

So we tried to explain why your year-end donations are so essential, and we'd like your help refining our pitch about what make Mother Jones valuable and worth reading to you.

We'd also like your support of our journalism with a year-end donation if you can right now—all online gifts will be doubled until we hit our $350,000 goal thanks to an incredibly generous donor's matching gift pledge.

payment methods

A BETTER WAY TO DO THIS?

We have an ambitious $350,000 online fundraising goal this month and we can't afford to come up short. But when a reader recently asked how being a nonprofit makes Mother Jones different from other news organizations, we realized we needed to lay this out better: Because "in absolutely every way" is essentially the answer.

So we tried to explain why your year-end donations are so essential, and we'd like your help refining our pitch about what make Mother Jones valuable and worth reading to you.

We'd also like your support of our journalism with a year-end donation if you can right now—all online gifts will be doubled until we hit our $350,000 goal thanks to an incredibly generous donor's matching gift pledge.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate