December 28, 2015

Hilbert and Hopper Have Gone Viral!

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We can file this post under “personal indulgences,” but something funny happened to me over the weekend: my YouTube video of Hilbert and Hopper play-fighting went viral. Not Kardashian viral, mind you, but it’s had over 100,000 views.1

Why? Beats me. Apparently it somehow landed on Google’s trending list and took off from there. That’s what I gather from comments, anyway, which have been flooding my inbox because I can’t figure out how to get YouTube to stop sending me email every time someone leaves a comment on the video.2 Still, it’s been…educational. As bad as comments can get here, even the trolls are basically literate. They write in complete sentences and sometimes their insults are entertaining. But YouTube comments are crazy. A big portion were indecipherable (example: “that ending got me XD (slap!) did u.. oh…oh hell naw!”); some were concerned that this was a real fight and wanted to report me to the ASPCA; others were calling the former idiots and explaining that it was just mock fighting; others were outraged that this stupid video had somehow gone viral; and yet others were outraged by the clunky titles at the beginning. At least two people have outright stolen the video and reposted it on their own accounts.3

On the other hand, the guy who left the comment #CatLivesMatter was pretty clever.

Anyway, there you go: my first viral video. I’m so proud.

1This compares to about 20 or 30 for the average cat video I put up—though I notice that all of my videos are in the thousands after the breakout success of Ultimate Cat Fighting.

2I turned off the setting that sends email every time someone leaves a comment, but the emails keep on coming anyway.

3I would pretend to be outraged, but…you know.

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WHO DOESN’T LOVE A POSITIVE STORY—OR TWO?

“Great journalism really does make a difference in this world: it can even save kids.”

That’s what a civil rights lawyer wrote to Julia Lurie, the day after her major investigation into a psychiatric hospital chain that uses foster children as “cash cows” published, letting her know he was using her findings that same day in a hearing to keep a child out of one of the facilities we investigated.

That’s awesome. As is the fact that Julia, who spent a full year reporting this challenging story, promptly heard from a Senate committee that will use her work in their own investigation of Universal Health Services. There’s no doubt her revelations will continue to have a big impact in the months and years to come.

Like another story about Mother Jones’ real-world impact.

This one, a multiyear investigation, published in 2021, exposed conditions in sugar work camps in the Dominican Republic owned by Central Romana—the conglomerate behind brands like C&H and Domino, whose product ends up in our Hershey bars and other sweets. A year ago, the Biden administration banned sugar imports from Central Romana. And just recently, we learned of a previously undisclosed investigation from the Department of Homeland Security, looking into working conditions at Central Romana. How big of a deal is this?

“This could be the first time a corporation would be held criminally liable for forced labor in their own supply chains,” according to a retired special agent we talked to.

Wow.

And it is only because Mother Jones is funded primarily by donations from readers that we can mount ambitious, yearlong—or more—investigations like these two stories that are making waves.

About that: It’s unfathomably hard in the news business right now, and we came up about $28,000 short during our recent fall fundraising campaign. We simply have to make that up soon to avoid falling further behind than can be made up for, or needing to somehow trim $1 million from our budget, like happened last year.

If you can, please support the reporting you get from Mother Jones—that exists to make a difference, not a profit—with a donation of any amount today. We need more donations than normal to come in from this specific blurb to help close our funding gap before it gets any bigger.

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