Friday Fundraising and Catblogging – 11 December 2015

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Don’t worry: catblogging isn’t being ditched today. But first, I’m going to make you read about our year-end fundraising pitch. Why? Because Monika and Clara have written a piece that breaks down our entire operation in chart form. Be still my heart! As you can see, two-thirds of our operating budget comes from readers:

From our beginning almost 40 years ago, we have made a bet that you would support a newsroom that tells the stories no one else will. And you did. Today, two-thirds of our annual budget comes from readers; some 40,000 of you contribute, more than at any other nonprofit news organization outside public radio and TV.

….Some of you—about 175,000, to be exact—subscribe to our magazine. Another 12,000 folks buy individual issues on the newsstand. About 10 percent of our subscribers also become donors—they tack on an extra $20, $50, or even (hooray!) a five- or six-figure gift. Then there are donations in response to specific appeals: For example, about 6,000 people have pitched in online to help us fight the billionaire who sued us for covering his political giving and anti-gay activism. What’s critical for the long haul is that our base is broad and deep enough to ensure that we’re not dependent on any single check or revenue stream.

Click the link if you want all the gory details of how we operate. Or, if you’re one of the brainy ones and you already get it, just click the button below:

Donate Now

And now for catblogging. Because you guys deserve it. This week is a classic: a cat in a box. Lots of Christmas stuff comes in boxes, and that means the house is full of cat toys this time of year. And cat chew toys, since Hopper likes to gnaw boxes to shreds. She’s no pussycat about it, either. (Wait. Am I allowed to say that?) I tell you, she goes after boxes with a will. Every time she bites off a piece, she spits it out and makes a yucky face, but it doesn’t stop her. She may not like the taste, but she really likes to shred cardboard. She also likes to stick her furry little snout into the camera, which gives you a picture like this—taken early in the week when the box was still relatively intact.

AN IMPORTANT UPDATE ON MOTHER JONES' FINANCES

We need to start being more upfront about how hard it is keeping a newsroom like Mother Jones afloat these days.

Because it is, and because we're fresh off finishing a fiscal year, on June 30, that came up a bit short of where we needed to be. And this next one simply has to be a year of growth—particularly for donations from online readers to help counter the brutal economics of journalism right now.

Straight up: We need this pitch, what you're reading right now, to start earning significantly more donations than normal. We need people who care enough about Mother Jones’ journalism to be reading a blurb like this to decide to pitch in and support it if you can right now.

Urgent, for sure. But it's not all doom and gloom!

Because over the challenging last year, and thanks to feedback from readers, we've started to see a better way to go about asking you to support our work: Level-headedly communicating the urgency of hitting our fundraising goals, being transparent about our finances, challenges, and opportunities, and explaining how being funded primarily by donations big and small, from ordinary (and extraordinary!) people like you, is the thing that lets us do the type of journalism you look to Mother Jones for—that is so very much needed right now.

And it's really been resonating with folks! Thankfully. Because corporations, powerful people with deep pockets, and market forces will never sustain the type of journalism Mother Jones exists to do. Only people like you will.

There's more about our finances in "News Never Pays," or "It's Not a Crisis. This Is the New Normal," and we'll have details about the year ahead for you soon. But we already know this: The fundraising for our next deadline, $350,000 by the time September 30 rolls around, has to start now, and it has to be stronger than normal so that we don't fall behind and risk coming up short again.

Please consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

—Monika Bauerlein, CEO, and Brian Hiatt, Online Membership Director

payment methods

AN IMPORTANT UPDATE ON MOTHER JONES' FINANCES

We need to start being more upfront about how hard it is keeping a newsroom like Mother Jones afloat these days.

Because it is, and because we're fresh off finishing a fiscal year, on June 30, that came up a bit short of where we needed to be. And this next one simply has to be a year of growth—particularly for donations from online readers to help counter the brutal economics of journalism right now.

Straight up: We need this pitch, what you're reading right now, to start earning significantly more donations than normal. We need people who care enough about Mother Jones’ journalism to be reading a blurb like this to decide to pitch in and support it if you can right now.

Urgent, for sure. But it's not all doom and gloom!

Because over the challenging last year, and thanks to feedback from readers, we've started to see a better way to go about asking you to support our work: Level-headedly communicating the urgency of hitting our fundraising goals, being transparent about our finances, challenges, and opportunities, and explaining how being funded primarily by donations big and small, from ordinary (and extraordinary!) people like you, is the thing that lets us do the type of journalism you look to Mother Jones for—that is so very much needed right now.

And it's really been resonating with folks! Thankfully. Because corporations, powerful people with deep pockets, and market forces will never sustain the type of journalism Mother Jones exists to do. Only people like you will.

There's more about our finances in "News Never Pays," or "It's Not a Crisis. This Is the New Normal," and we'll have details about the year ahead for you soon. But we already know this: The fundraising for our next deadline, $350,000 by the time September 30 rolls around, has to start now, and it has to be stronger than normal so that we don't fall behind and risk coming up short again.

Please consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

—Monika Bauerlein, CEO, and Brian Hiatt, Online Membership Director

payment methods

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