December 31, 2015

Can You Figure Out Today’s Mystery Map?

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Let’s play a game! What is this a map of?

  1. Popularity of Adele vs. Taylor Swift in 2015
  2. Rain patterns and drought as a consequence of global warming in 2015
  3. Support for Donald Trump among Republicans in 2015
  4. Change in cable TV penetration during 2015
  5. Support for using ground troops against ISIS in 2015

The answer is 3, support for Donald Trump among Republicans. But I tricked you. It’s also a map that shows where racially-charged internet searches are most common. Here is Nate Cohn on Trump’s support:

His geographic pattern of support is not just about demographics — educational attainment, for example. It is not necessarily the typical pattern for a populist, either. In fact, it’s almost the exact opposite of Ross Perot’s support in 1992, which was strongest in the West and New England, and weakest in the South and industrial North.

But it is still a familiar pattern. It is similar to a map of the tendency toward racism by region, according to measures like the prevalence of Google searches for racial slurs and racist jokes, or scores on implicit association tests.

But remember: no fair confusing correlation and causation! This might just be a big coincidence.

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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