And Now For Something Completely Different


A new1 study from Swift, Stone, and Parker has identified the top four components of a successful online fundraising appeal. Here they are:

  • The end of a quarterly fundraising cycle.
  • Clear comparisons to the opposition’s fundraising results.
  • Over the top doomsaying.
  • Cats.

Lucky for me, I’ve got all those things, so I figured I’d take a crack at it.

Check out National Review’s current fundraising drive. One reader just gave $250! This guy coughed up $100! They’ve even got a wine club to suck in new contributors. And a cruise!

These guys are killing us. Without your help, the heirs of William F. Buckley will dominate the political magazine market for years to come. And you know what that means: More articles about how the only real racism is anti-white racism. More pseudo-science about how the globe is probably cooling, not warming. More hagiographies of Marco Rubio. More whining about how white people can’t use the N-word. More blog posts about Jonah Goldberg’s dog.

Maybe you think this doesn’t matter to you? Think again. This week features “Reagan’s Supply-Side Genius,” and it doesn’t matter if you try to ignore it. Your crazy uncle is going to be regaling you about it for hours this Thanksgiving unless you figure out how to fight back.

This blog is your ticket. We need contributions to help us fight back against the avalanche of right wing babble. Right. Now.

This is our final push. My cats are down to their last bowl of kibble. The fell hordes of NR are already cackling at their imminent victory. Soon we won’t be able to afford the very pixels that make up this blog. I know you don’t want that. So please, make a generous contribution today. The first $10 will go to cat food.2 The rest will go to fighting the dark hordes. And Jonah’s dog.

OK, I’m joking around here. But we really are closing out our fiscal year next week and Mother Jones can use all the help we can get. If you can afford to pitch in, please do—so I never have to write a fundraising appeal like this and actually mean it.

Make a tax-deductible gift by credit card here.

Or via PayPal here.

1: See the Annals of Improbably Convenient Results, v. 83, p. 101.
2: Just kidding. The cats already have a bottomless supply. Your full donation will go towards MoJo’s hard-hitting journalism that gets people talking.
Like our groundbreaking package, “The True Costs of Gun Violence in America,” that President Obama alluded to in the wake of Charleston. 

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

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