August 28, 2014

Quote of the Day: “We Don’t Have a Strategy Yet.”

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From President Obama, asked if he needs congressional approval to go into Syria:

I don’t want to put the cart before the horse. We don’t have a strategy yet.

That’s not going to go over well, is it? Three years after the Syrian civil war started and (at least) half a year after ISIS became a serious threat in Iraq, you’d think the president might be willing to essay a few broad thoughts about how we should respond.

Don’t get me wrong. I think I understand what Obama is doing here. He’s basically trying to avoid saying that we do have a strategy, and the strategy is to do the absolute minimum possible in service of a few very limited objectives. And generally speaking, I happen to agree that this is probably the least worst option available to us. Still, there’s no question that it’s not very inspiring. You’d think the brain trust in the White House would have given a little more thought to how this could be presented in a tolerably coherent and decisive way.

In the meantime, “We don’t have a strategy yet” is about to become the latest 24/7 cable news loop. Sigh.

Oh, and the tan suit too. It’s quite the topic of conversation in the Twittersphere.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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