I don’t have much to add about the whole Donald Sterling affair. The appalling nature of his comments is pretty obvious, after all. But for those of you who don’t live in Los Angeles, I thought I could at least acquaint you with a tiny tidbit about the guy’s titanic level of egotism that you might find fascinating. Sterling is a major advertiser in the LA Times. I don’t mean Sterling’s companies. I mean Sterling, himself. He gives away lots of money, and when he does he makes sure everyone knows about it. Ads thanking Sterling for his good deeds simply litter the Times.
The one below, from today’s paper, is typical. They’re all the same: they have terrible, amateur production values; they all use the exact same cutout portrait of Sterling; and they all feature photos of the people honoring Sterling that look like they were taken with a 60s-era Instamatic. These ads appear multiple times a week. Sometimes multiple times a day. Sterling is constantly being honored for something or other, and every single honor is an occasion for him to advertise the fact in the LA Times. And always with the exact same cutout photo of himself. It’s kind of creepy.
Sterling’s vanity ad today happens to be on a page facing an ad that features Kobe Bryant pitching Turkish Airlines. The irony was amusing enough that I figured I’d share.
UPDATE: More here from Franklin Avenue, who’s been tracking Sterling’s ads for years.