Was Your Daughter Killed in a Car Crash? Database Marketers Want to Know.


Do you ever wonder just how much personal information all those database marketing folks know about you? The short answer is: A lot. One company alone processes 50 trillion transactions a year and boasts that it has collected 1,500 “data points” each on 500 million active consumers worldwide (including a majority of adults in the United States). Try reading this and this if you want to get up to speed. But for pure creepiness, it’s hard to beat this:

A suburban Chicago couple who lost their teenage daughter in a car crash last year feels as if they were victimized again after receiving a letter from OfficeMax Thursday. The envelope was addressed to Mike Seay, but the second line read “Daughter Killed in Car Crash.”

Seay’s 17-year-old daughter, Ashley, was one of two teens killed in a crash last April when their SUV veered off the road and slammed into a tree in Antioch.

Yep. “Daughter killed in car crash” is an entry in somebody’s database record for Mike Seay. And why not? Grieving parents might be a soft target for certain kinds of goods and services, after all. You have to take advantage of those kinds of opportunities.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate