There’s a New Farm Team in Conservative Media Land

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


A regular reader writes:

It would be interesting to explore the business strategy decision that’s had the Daily Mail regularly making stuff up to feed to Fox and the rest of U.S. right-wing nutjob media, but more and more often the freakouts seem to originate with them.

Huh. That would be an interesting thing to look into. This observation struck me because I’ve sort of vaguely noticed the same thing, but never put two and two together. And yet, there seems to be something to it.

The latest offering from the Mail is a piece suggesting that Obamacare is going to decimate volunteer fire departments throughout the country. My friend’s email continues:

Don’t know if you’ve ever lived in an area that relies on a volunteer fire department, but since I now do, I can tell you these incredibly skilled and brave neighbors and friends are regarded (rightly) as incredible, nearly God-like heroes. I can’t think of anything more likely to send rural and small-town (and largely right-wing) America into a complete tizzy than the threat of Big Gummint crashing down on the local volunteer fire department.

So far, the Mail piece has been reprinted at Fox Nation and a few other places, but doesn’t seem to have gone viral in right-wing precincts yet. Maybe it never will. After all, reading between the lines, it appears that this is (a) only a potential problem, and (b) only if the IRS classifies volunteers as employees. It hasn’t actually done that yet, and probably won’t, in which case the whole problem melts away.

Nonetheless, the U.S. version of the Mail really does seem to have begun working as sort of a farm team for Fox and Drudge and all the rest. Maybe that was inevitable given their shared ideology, but it would be worth reading more about this from someone who tracks the media more closely than I do.

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate