If You Want Credit For an Improving Economy, You Have to Seize It


Paul Krugman channels Simon Wren-Lewis today to complain about the economic triumphalism of British Prime Minister David Cameron, who has been crowing that his austerity policies are finally paying off. In reality, both men say, Cameron implemented austerity policies in 2010 and 2011, but then eased up. And now that he’s eased up, the economy is starting to improve. Austerity had nothing to do with it.

I want to use this as a springboard to make two random-but-connected points:

  • Politically, message consistency is key. Ronald Reagan never varied from his insistence that tax cuts would supercharge the economy, so when the economy finally did pick up in 1983, tax cuts got the credit even though they almost certainly played only a small role. Likewise, austerity is getting the credit in Britain because Cameron has never varied from his insistence that it would work. Liberals tend to be much worse at this kind of economic message discipline. When the economy improves, they get a lot less credit because they haven’t relentlessly prepared the public with a very simple message about what they’ve been doing.
  • On a related note, Wren-Lewis points out that Britain’s central government deficit in 2013 was 7.5 percent of GDP. Cameron touts this as evidence of his fiscal stinginess. In America, the federal deficit in 2013 was 4.1 percent of GDP. Conventional wisdom ignores this and continues to wail that we need ever more spending cuts in order to reduce our still-unconscionable deficits. One again, note the difference that message discipline makes.

My point is not that message discipline is everything. The real world matters more. But it does matter. If you want credit for good things, you have to make up a simple, plausible story about what you’re doing and then stick to it like glue until things finally turn up. It worked for Reagan and it’s working for Cameron. Obama, on the other hand, never had a consistent story, so he’s not getting any credit as the economy improves.

POSTSCRIPT: Needless to say, Obama also had much less control over the economy than Cameron, who doesn’t have to put up with a fractious Congress. So from a message point of view, maybe he was just screwed. Still, I suspect Obama could have done better than he did.

AN IMPORTANT UPDATE

We’re falling behind our online fundraising goals and we can’t sustain coming up short on donations month after month. Perhaps you’ve heard? It is impossibly hard in the news business right now, with layoffs intensifying and fancy new startups and funding going kaput.

The crisis facing journalism and democracy isn’t going away anytime soon. And neither is Mother Jones, our readers, or our unique way of doing in-depth reporting that exists to bring about change.

Which is exactly why, despite the challenges we face, we just took a big gulp and joined forces with the Center for Investigative Reporting, a team of ace journalists who create the amazing podcast and public radio show Reveal.

If you can part with even just a few bucks, please help us pick up the pace of donations. We simply can’t afford to keep falling behind on our fundraising targets month after month.

Editor-in-Chief Clara Jeffery said it well to our team recently, and that team 100 percent includes readers like you who make it all possible: “This is a year to prove that we can pull off this merger, grow our audiences and impact, attract more funding and keep growing. More broadly, it’s a year when the very future of both journalism and democracy is on the line. We have to go for every important story, every reader/listener/viewer, and leave it all on the field. I’m very proud of all the hard work that’s gotten us to this moment, and confident that we can meet it.”

Let’s do this. If you can right now, please support Mother Jones and investigative journalism with an urgently needed donation today.

payment methods

AN IMPORTANT UPDATE

We’re falling behind our online fundraising goals and we can’t sustain coming up short on donations month after month. Perhaps you’ve heard? It is impossibly hard in the news business right now, with layoffs intensifying and fancy new startups and funding going kaput.

The crisis facing journalism and democracy isn’t going away anytime soon. And neither is Mother Jones, our readers, or our unique way of doing in-depth reporting that exists to bring about change.

Which is exactly why, despite the challenges we face, we just took a big gulp and joined forces with the Center for Investigative Reporting, a team of ace journalists who create the amazing podcast and public radio show Reveal.

If you can part with even just a few bucks, please help us pick up the pace of donations. We simply can’t afford to keep falling behind on our fundraising targets month after month.

Editor-in-Chief Clara Jeffery said it well to our team recently, and that team 100 percent includes readers like you who make it all possible: “This is a year to prove that we can pull off this merger, grow our audiences and impact, attract more funding and keep growing. More broadly, it’s a year when the very future of both journalism and democracy is on the line. We have to go for every important story, every reader/listener/viewer, and leave it all on the field. I’m very proud of all the hard work that’s gotten us to this moment, and confident that we can meet it.”

Let’s do this. If you can right now, please support Mother Jones and investigative journalism with an urgently needed donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate