The Google Panopticon Is Set to Become Even More Omniscient


Good news, privacy buffs!

Google Inc. may stop using “cookies” to track Web users.

Hooray! Free at last, free at — oh, wait. There’s some fine print?

Instead of using tiny trackers that dozens of companies attach to websites to monitor people’s browsing, Google is considering a switch to a system that would create its own anonymous identifier for each individual, a Google official said Wednesday….The proposal could force advertisers to turn to Google, already the biggest player in online advertising, to get information about people’s shopping habits and preferences—rather than tracking users themselves.

….Mike Anderson, chief technology officer of Tealium, a software company that helps advertisers track users, said advertisers might be willing to trade in cookies for an identifier because it could help them create more detailed portraits of consumers. Right now, advertisers may place cookies on websites, but each uses different code, so they can’t tell whether they’re tracking the same user.

Google’s proposal, which was reported earlier by USA Today, could give the advertisers ability to track people more widely. “The Internet gets a lot cleaner at that point,” Mr. Anderson said.

So instead of lots of cookies that provide each advertiser with just a little bit of information, Google will track everything itself and collect it all into one big database that knows everything about you. Isn’t that great? And so much cleaner!

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REAL QUICK, REAL URGENT

Minority rule, corruption, disinformation, attacks on those who dare tell the truth: There is a direct line from what's happening in Russia and Ukraine to what's happening here at home. And that's what MoJo's Monika Bauerlein writes about in "Their Fight Is Our Fight" to unpack the information war we find ourselves in and share a few examples to show why the power of independent, reader-supported journalism is such a threat to authoritarians.

Corrupt leaders the world over can (and will) try to shut down the truth, but when the truth has millions of people on its side, you can't keep it down for good. And there's no more powerful or urgent argument for your support of Mother Jones' journalism right now than that. We need to raise about $450,000 to hit our online fundraising budget in these next few months, so please read more from Monika and pitch in if you can.

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