Here’s Why “Good Looking” Is Wrong and Damaging

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Speaking at a fundraiser last Thursday, Barack Obama called California attorney general Kamala Harris “by far the best-looking attorney general in the country.” On Friday, after taking considerable heat for this, he apologized. That pretty much closed out the issue for me. It was a modest mistake, quickly corrected.

But how much difference does this kind of thing make, anyway? Today, the Name It, Change It campaign released a survey conducted earlier this year on exactly this subject. In the survey, Jane Smith and Dan Jones are pitted against each other in a race for Congress. Both have similar backgrounds, and after reading their bios the survey respondents prefer Jane slightly, 49-48.

Then they read a second story. In one version of the story, there’s no physical description of either candidate, and Jane’s lead stays pretty much the same. In a second version, there’s a neutral description of Jane’s appearance. Suddenly she’s 5 points behind Dan. In a third version, there’s a positive description of her appearance. Now she’s 13 points behind Dan. A fourth version that contains a negative description has about the same effect.

In other words, any description hurts Jane. And any non-neutral description, even a positive one, just kills her. This is why even a complimentary comment like Obama’s is both inappropriate and damaging in a professional setting. It primes people to think of a woman’s appearance, and that’s apparently enough to keep them from thinking about her actual qualifications. You will be unsurprised to learn that this effect is strongest among men. The full report is here. (Via ThinkProgress.)

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate