Why is the Environment So Boring?

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Via Andrew Sullivan, I see that the New York Times, having already shuttered its environment desk, killed its Green blog last Friday. Andrew Revkin, who writes the Times’ Dot Earth blog, isn’t happy:

The news side of The Times has nine sports blogs; nine spanning fashion, lifestyles, health, dining and the like; four business blogs; four technology blogs (five if you include automobiles as a technology); and a potpourri of other great efforts, with four of my favorites being the Learning Network blog, Scientist at Work, the IHT Rendezvous blog on global news and Lens, run by the paper’s photo staff.

….I would like to have thought there was space for the environment in that mix, even though these issues are still often seen by journalists weaned on politics as a sidenote (remember Candy Crowley’s post-debate comment about “all you climate change people”?).

Obviously the Times editors are going to come in for plenty of criticism over this, and that’s fine. They deserve it. But let’s face it: the reason they did this is almost certainly that the blog wasn’t getting much traffic (and, therefore, not generating much advertising revenue). So a more constructive question is: Why do readers—even the well-educated, left-leaning readers of the Times—find environmental news so boring? Is it because we all write about it badly? Is it something inherent in the subject itself? Is it because most people think we don’t really have any big environmental problems anymore aside from climate change? Or is it because it’s just such a damn bummer to read endlessly about all the stuff we should stop doing because, somehow, it will end up destroying a rain forest somewhere?

When political parties lose, we all advise them not to shoot the messenger. If people don’t vote for you, there’s a reason. The same is probably true in this case. The Times editors are basically just the messengers here. We need to figure out why most people don’t seem to care about this stuff, and whether there’s anything we can do about it.

In the meantime, there are other places to go. May I recommend Blue Marble, MoJo’s environmental blog?

A BETTER WAY TO DO THIS?

We have an ambitious $350,000 online fundraising goal this month and we can't afford to come up short. But when a reader recently asked how being a nonprofit makes Mother Jones different from other news organizations, we realized we needed to lay this out better: Because "in absolutely every way" is essentially the answer.

So we tried to explain why your year-end donations are so essential, and we'd like your help refining our pitch about what make Mother Jones valuable and worth reading to you.

We'd also like your support of our journalism with a year-end donation if you can right now—all online gifts will be doubled until we hit our $350,000 goal thanks to an incredibly generous donor's matching gift pledge.

payment methods

A BETTER WAY TO DO THIS?

We have an ambitious $350,000 online fundraising goal this month and we can't afford to come up short. But when a reader recently asked how being a nonprofit makes Mother Jones different from other news organizations, we realized we needed to lay this out better: Because "in absolutely every way" is essentially the answer.

So we tried to explain why your year-end donations are so essential, and we'd like your help refining our pitch about what make Mother Jones valuable and worth reading to you.

We'd also like your support of our journalism with a year-end donation if you can right now—all online gifts will be doubled until we hit our $350,000 goal thanks to an incredibly generous donor's matching gift pledge.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate