The NRA Just Doesn’t Know When to Quit

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Will it be possible to pass significant new gun legislation? The odds are long, but one thing that might help it along is the fact that the NRA has become so batshit crazy over the past couple of decades. Every time Wayne LaPierre’s spittle-flecked ranting shows up on your TV screen, I’d guess the gun control movement picks up another percentage point of support. Ditto for every time some nutball decides to sling an AR-15 over his shoulder and wander through a mall “just to show that he can.” And ditto again when some backbench member of Congress gets a bit of airtime for fulminating against the UN’s black helicopters.

Today’s case in point is on the right. “Are the president’s kids more important than yours?” the NRA asks. Why does Obama think Sasha and Malia deserve Secret Service protection but your children don’t? He’s a hypocrite!

The NRA must be desperate to break one of the fundamental laws of politics: you never involve the president’s kids. Even Rush learned that lesson. But they just don’t know when to quit. The NRA has gone so far around the bend that it doesn’t seem to occur to them anymore that stuff like this disgusts most normal Americans, and it’s something that even their allies in Congress can’t support.

The NRA is at once our bitterest enemy and our best friend when it comes to gun regulation. If they keep producing stuff like this, they just might lose this battle after all.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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