If You Want to Regulate Guns, Talk About Guns. Period.

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Twitter conversation of the day:

@jackshafer: If you’re spending your precious 140 on calling Wayne LaPierre nuts, he’s winning.

@joshscacco: Agreed. NRA wasn’t pushing a policy proposal as much as a narrative change from gun control. Misdirection at its best.

Keep this firmly in mind. LaPierre’s only goal yesterday was to hijack the media narrative. He wants us talking about Natural Born Killers. He wants us talking about Grand Theft Auto. He wants us talking about mental health services. Hell, he’s perfectly happy if we spend our time talking about how crazy his proposal is and how unhinged he is personally. Not only does it keep us from talking about gun regulation, but it’s good for the NRA’s fundraising efforts in the bargain.

I know that lots of well-meaning people think that movies and videogames really are problematic, and that access to mental health in America is a scandal. And that might well be true. But every minute you spend talking about this stuff is a minute spent doing exactly what the NRA wants you to do. If you want to have any chance at all of passing gun legislation, that’s what you should be talking about. Guns. End of story. The other stuff can wait.

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We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

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