Mitt Romney Finally Scores Some Likeability Points

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

Earlier this morning I posted a chart from John Sides showing that people didn’t perceive Mitt Romney as any more moderate after Wednesday’s debate than before. That was interesting, but sort of limited. What I was really curious about was how perceptions of Romney as a person changed. Did he seem more or less honest? More or less energetic? More or less plutocratic? Etc.

Well, John must have been reading my mind, because a few minutes ago he put up a post showing exactly that. Here are the before and after responses among independents for six specific character traits:

This is, obviously, pretty powerful stuff. It doesn’t tell us whether these changes were mostly due to the debate performances themselves or to the media coverage afterward, but it certainly shows that perceptions of Romney and Obama shifted fairly dramatically. What’s more, as John points out, Romney even gained in people’s perceptions of his honesty. The fact that he tossed out so many specific numbers and plans, and tossed them out with confidence and vigor, apparently made people decide that he must be telling the truth.

You can draw your own conclusions from this. On the honesty front, there are two obvious lessons you could take away:

  1. Obama did a lousy job of making Romney’s deceptions clear. He needs to double down on calling Romney a liar next week.
  2. Attacking Romney’s honesty just doesn’t work. No matter how gratifying it might be for us to hear him call Romney a liar, that’s not the key to winning the next debate.

My heart says #1 is right, but my head says #2 is right. Viewers just tune out when debates turn into a battle of numbers. The key to success lies elsewhere.

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate