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From the annals of misunderstood idioms, Business Insider brings us an email from a guy applying to be a Wall Street trader. He was asked to add a bit of color to his application, so he sent back a reply with various sections highlighted in different colors.

This reminds me of a new guy who was hired to work for me back when I ran a Radio Shack store in the early 80s (hiring was done by a central office in each district, so I hadn’t met him before). He dropped in to introduce himself, and I told him I wanted him to come in from 10 to 6 the next day. When I showed up at 9:30, he was already waiting. “You didn’t need to come early,” I said. “I’m just going to do a bit of paperwork before I open the store.”

“Early?” he asked. “You told me to come in at 10 to 6.” Turns out he had been waiting in the parking lot for me since 5:50 am. This wasn’t my fault or anything, but I’ve always felt a little bad about it ever since.

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We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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