Romney Courts the White Vote by Talking to the NAACP

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


Mitt Romney gave a speech to the NAACP today, and it didn’t go well. He was interrupted by periodic booing, got poor reviews from the audience afterward, and was lambasted by NAACP leaders after he had left. This was pretty predictable, so why did Romney bother? I think Jamelle Bouie has it about right:

The point of this address to the NAACP was to send a signal to right-leaning, suburban white voters—that Mitt Romney is tolerant, and won’t represent the bigots in his party. But there’s a sense in which Romney had it both ways: Not only did he reassure hesitant whites, but by pledging to repeal Obamacare—and being booed by the audience—he likely increased his standing with those who do resent African Americans. By going to an audience of black professionals and sticking with his stump speech, there’s a sense in which Romney might receive credit for refusing to “pander.”

It’s a pretty easy win for Romney. He gets points for not being afraid to venture into hostile territory, and then gets more points for not tailoring his message to win votes. He had no real chance of winning any of these votes in the first place, which means that sticking with his standard stump speech was something less than a profile in courage, but he probably earns some points anyway.

WE'LL BE BLUNT:

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't find elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

payment methods

WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate