May 15, 2012

Quote of the Day: Pricing in the Crazy

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From a friend of mine, reacting to the news that Mitt Romney is doing fairly well in the latest polls:

Americans have simply priced in the crazy.

I think that sums it up. At this point, conservatives can pretty much go off the rails as much as they want without paying a very big price. No matter what they do, everyone just shrugs. We’re so used to it that it’s hard to get people to take it seriously anymore.

Plus the economy is kind of sucky. So there’s that too.

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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