The Perils and Pitfalls of Statistical Analysis

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This is mostly in the pointless frivolity category, but the chart below from Matt Glassman shows total annual volume of email received by Congress since 1996. Matt has a few observations about what this all means, which you should read, but what I’m curious about is the huge drop in 2008-09. What happened? Matt says it’s a technical artifact: “The large peak in 2007 and the drop-off following it are almost certainly due to the explosion of more intelligent spam and the corresponding adoption of powerful new and improved spam filters in both chambers that year.”

If that’s true — and corroboration would be welcome from anyone with working knowledge of this stuff — it’s an object lesson in statistical analysis. Land mines are everywhere! If you saw this chart and concluded, say, that the financial crisis had somehow wiped out people’s desire to email their congresscritters, and then built an elaborate theory around that guess, you’d be totally wrong. It would be a perfectly reasonable theory, but it would be wrong. In reality, nothing interesting happened at all. Caveat emptor.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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