March 28, 2012

Mitt Romney’s Big Problem: No One Likes Him

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I know it’s early days and all that, but this ABC News/Washington Post poll tells you all you need to know about Mitt Romney’s November problem: nobody likes him much. I figure he’ll make up his relatively poor showing among Republicans once the primaries are over and it’s time to sing Kumbaya, but independents and moderates just don’t want anything to do with the guy. Obama scores decently with both groups, but Romney is completely in the tank. I suppose he’ll make up some of this deficit once the general election campaign starts and he does his Etch A Sketch restart, but he’s got an awfully big hole to climb out of.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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