The World’s Most Annoying Man

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The front page of the New York Times piques my interest today with a headline telling me that Tyler Brûlé is my go-to guy if I want to learn about The Next Big Thing. Which I do, naturally. So what is it?

ON a rainy Thursday last month, Tyler Brûlé huddled over a cappuccino at Le Pain Quotidien in Greenwich Village, offering a peek at the future: a Heritage G2 tabletop radio designed for Monocle 24, a new radio station he is starting….“It’s an object with provenance,” said Mr. Brûlé, 43, who looked immaculate in a custom blue flannel blazer, rolled Edwin jeans and Pierre Hardy desert boots that seemed box-fresh, despite dodging puddles all day. “There’s clearly a design language there which hearkens back to the work of the German industrial designer Dieter Rams.”

Um….OK. Anything else? His magazine, of course, but dammit, only if you read it where other suitably hip people can see you:

Mr. Brûlé has no plans for a Monocle magazine app yet: on an iPad, no one can see you reading Monocle.

“So many media companies these days forget the power of the brand, of people actually displaying, and wearing, the media brand,” he said. “In public circumstances where you have to choose a seat, you can look at a person’s shoes, you can look at their luggage, and oftentimes, it’s interesting to see what they’re reading as well. ‘Do I want to be near that person or not?’ ”

Something tells me the answer is “No,” and that Brûlé is happy to hear that. So I guess everyone ends up happy.

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We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

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