Fundraising Set to Become a Great Fundraising Issue

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Greg Sargent reports on the latest lefty cause:

With unprecedented amounts of cash set to flood the airwaves this year, campaign finance reform advocates have slowly began to coalesce around a far-fetched idea: How about a constitutional amendment to ban big money in politics?

The idea, floated by various left-leaning groups in recent days, is to build a grassroots campaign behind an amendment to reverse Citizens United, which laid the groundwork for the Super PACs that are expected to pump unlimited sums into the 2012 campaign, with untold consequences for our politics. Now that campaign is about to take a new turn: Lefty groups are going to call on President Obama himself to support such a step.

There are two ways to react to this. The first is substantively: would this be a good idea on a public policy level? I’d be shocked if someone could convince me that it was. As near as I can tell, just about every campaign finance reform measure of the modern era has either (a) had no real effect, or (b) backfired, making things objectively worse. The idea that we can predict the effect of yet another proposal well enough to set it in stone in the Constitution strikes me as extremely unlikely.

But then there’s the second way to react: is this a great fundraising issue for Democrats? On that score, I’m sure the answer is a big fat Yes. In fact, just as abortion is for the right, it’s probably a perfect issue, one that gets everyone riled up and is unlikely to ever go away. Ironically, endorsing a constitutional amendment to change the way campaigns raise money is probably a great way for campaigns to raise money.

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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