January 6, 2012

Friday Cat Blogging – 6 January 2012

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On the left, Domino is casting a long shadow. But not long enough! On the right, you can see a picture of Domino’s faux-sheepskin pod, but that’s not Domino in it. A few days ago we had a changing of the guard. Inkblot jumped up on the couch, stared menacingly at Domino, and bullied her out of the pod, which he promptly took over. It’s been his ever since, even though he doesn’t really fit in it.

But what are you going to do? Inkblot is the alpha cat around here, and I’m not sure yet if Podgate will turn out to be good for his campaign image or not. I suspect he’ll gain ground among the neocon warmonger set and lose ground among women for his retrograde attitude toward gender equality. We won’t know until new polling data is available.

WE CAME UP SHORT.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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