Get your news from a source that’s not owned and controlled by oligarchs. Sign up for the free Mother Jones Daily.

For the last month or so, Team Obama has been pummeling Mitt Romney. The DNC’s latest is on the right, and Andrew Sullivan has a shorter version here. He also links to J.P. Green, who says:

I gather the strategy behind the ad is that Mitt Romney is the GOP’s most formidable opponent for President Obama, and weakening him now could help one of the more vulnerable Republican candidates get the GOP nod, thereby improving Obama’s reelection prospects. The strategy is a bit risky in any case. The GOP has other candidates who are electable in a declining economy, despite the clown show of recent months.

I confess that I’m a little curious about this. Are they really trying to rough up Romney enough that a patsy like Gingrich ends up with the nomination? Or are they doing it because they want to run against Romney and they know that attacks from Obama make him more credible in the eyes of the tea party? Or maybe because they think Romney is going to win the nomination regardless and they just want to set the narrative early?

This is mostly just idle curiosity on my part. I don’t really care all that much, and the big picture is pretty simple: modern campaigns simply attack earlier and earlier every cycle. Still, I do wonder what the real strategy is here.

BEFORE YOU CLICK AWAY!

December is make or break for us. A full one-third of our annual fundraising comes in this month alone. A strong December means our newsroom is on the beat and reporting at full strength. A weak one means budget cuts and hard choices ahead.

The December 31 deadline is closing in fast. To reach our $400,000 goal, we need readers who’ve never given before to join the ranks of MoJo donors. And we need our steadfast supporters to give again today—any amount.

Managing an independent, nonprofit newsroom is staggeringly hard. There’s no cushion in our budget—no backup revenue, no corporate safety net. We can’t afford to fall short, and we can’t rely on corporations or deep-pocketed interests to fund the fierce, investigative journalism Mother Jones exists to do.

That’s why we need you right now. Please chip in to help close the gap.

BEFORE YOU CLICK AWAY!

December is make or break for us. A full one-third of our annual fundraising comes in this month alone. A strong December means our newsroom is on the beat and reporting at full strength. A weak one means budget cuts and hard choices ahead.

The December 31 deadline is closing in fast. To reach our $400,000 goal, we need readers who’ve never given before to join the ranks of MoJo donors. And we need our steadfast supporters to give again today—any amount.

Managing an independent, nonprofit newsroom is staggeringly hard. There’s no cushion in our budget—no backup revenue, no corporate safety net. We can’t afford to fall short, and we can’t rely on corporations or deep-pocketed interests to fund the fierce, investigative journalism Mother Jones exists to do.

That’s why we need you right now. Please chip in to help close the gap.

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate