Friday Cat Blogging – 25 November 2011

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Happy Black Friday! Or, in Inkblot’s case, black-and-white Friday. Though even that might be overstating things a bit. According to the five-year-old who joined us for dinner yesterday, Inkblot is now officially “the white cat.” You can see how he came to that conclusion compared to our other cat, but I’m not sure Inkblot was amused by the sudden youthful clamor that invaded the house last night.

Domino, on the other hand, is so preternaturally calm that a bouncing, running, excitable five-year-old did nothing to ruffle her fur. She’s sort of amazing that way.

In any case, there’s Inkblot on the left, obviously king of all he surveys. (This was pre-clamor.) On the right, Domino is striking the ever popular cat-in-a-bag pose. She looks suspicious of the camera, and with good reason. It flashed at her, something it normally doesn’t do (we’re fans of natural light here in the Drum household). But it was dark and her face is completely black. What are you going to do?

WE CAME UP SHORT.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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