Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.


I haven’t paid too much attention to rapture-mania, but I have vaguely wondered why Harold Camping is getting so much attention. Slow news week? Hollywood tie-in? What? Today the LA Times provides the answer:

The former engineer has long predicted the apocalypse, most famously in 1994, but his new date — May 21, 2011 — has received unprecedented publicity. That is thanks to a worldwide $100-million campaign of caravans and billboards, financed by the sale and swap of TV and radio stations….[Camping’s longtime producer, Matt Tuter] thinks $100 million is a conservative figure for the money Camping has spent publicizing May 21.

OK then. Now I know. More details here.

A BETTER WAY TO DO THIS?

We have an ambitious $350,000 online fundraising goal this month and we can't afford to come up short. But when a reader recently asked how being a nonprofit makes Mother Jones different from other news organizations, we realized we needed to lay this out better: Because "in absolutely every way" is essentially the answer.

So we tried to explain why your year-end donations are so essential, and we'd like your help refining our pitch about what make Mother Jones valuable and worth reading to you.

We'd also like your support of our journalism with a year-end donation if you can right now—all online gifts will be doubled until we hit our $350,000 goal thanks to an incredibly generous donor's matching gift pledge.

payment methods

A BETTER WAY TO DO THIS?

We have an ambitious $350,000 online fundraising goal this month and we can't afford to come up short. But when a reader recently asked how being a nonprofit makes Mother Jones different from other news organizations, we realized we needed to lay this out better: Because "in absolutely every way" is essentially the answer.

So we tried to explain why your year-end donations are so essential, and we'd like your help refining our pitch about what make Mother Jones valuable and worth reading to you.

We'd also like your support of our journalism with a year-end donation if you can right now—all online gifts will be doubled until we hit our $350,000 goal thanks to an incredibly generous donor's matching gift pledge.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate