Facts matter: Sign up for the free Mother Jones Daily newsletter. Support our nonprofit reporting. Subscribe to our print magazine.


I haven’t paid too much attention to rapture-mania, but I have vaguely wondered why Harold Camping is getting so much attention. Slow news week? Hollywood tie-in? What? Today the LA Times provides the answer:

The former engineer has long predicted the apocalypse, most famously in 1994, but his new date — May 21, 2011 — has received unprecedented publicity. That is thanks to a worldwide $100-million campaign of caravans and billboards, financed by the sale and swap of TV and radio stations….[Camping’s longtime producer, Matt Tuter] thinks $100 million is a conservative figure for the money Camping has spent publicizing May 21.

OK then. Now I know. More details here.

THE END...

of our fiscal year is Thursday, June 30, and we have a much larger fundraising gap than we can easily manage with only days left to go.

Right now is no time to come up short: If you value the hard-hitting, democracy-protecting, justice-advancing journalism you get from Mother Jones, please help us keep charging as hard as we possibly can with a much-needed and much-appreciated donation today.

payment methods

THE END...

of our fiscal year is Thursday, June 30, and we have a much larger fundraising gap than we can easily manage with only days left to go.

Right now is no time to come up short: If you value the hard-hitting, democracy-protecting, justice-advancing journalism you get from Mother Jones, please help us keep charging as hard as we possibly can with a much-needed and much-appreciated donation today.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate