The Evolution of Blowhardery

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The Project for Excellence in Journalism reports that the audience for cable news plummeted last year. In particular:

The audience for cable news in the last year declined substantially. In aggregate, the median viewership fell 13.7% across the entire day in 2010. Prime-time median viewership fell even more, 16% to an average of 3.2 million, according to PEJ’s analysis of Nielsen Market Research data. Daytime fell 12%.

This is interesting. The audience for actual cable news dropped a fair amount, but the audience for prime time blowhardery dropped even more. So the problem isn’t that 24/7 news is too boring and needs further injections of attitude, because it turns out that attitude isn’t selling as well as it used to. On the other hand, CNN cratered in prime time far worse than the two blowhard cable news outlets, so apparently the public appetite for more high-minded analysis is weak too.

I don’t really know what to make of this, but in a weird way I blame MSNBC. For a while, Fox was sui generis, and their viewers basked in the idea that they were part of an exclusive fraternity of insurgents fighting the liberal media monolith. Then MSNBC became the Fox of the left, and suddenly the liberal monolith was unmasked as…..Rachel Maddow and Keith Olbermann. Once prime time explicitly became just a battle of Team Right versus Team Left and Team Nothing, that made all the blowhardery just a little less special than it used to be in the good old days. Even diehard partisans probably started to lose interest, and that dampened the appetite for prime time cable shows of all stripes.

Then again, maybe it’s all Glenn Beck’s fault. When a guy like that becomes the face of cable opinionmongers, it can hardly help but give opinonmongering a bad name.

SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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