Warning: Smurfs Can Be Bad For Your Bank Account

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The Washington Post reports today on problems with an iPhone game for children called Smurfs’ Village, which allows kids to “build a complete Smurfs village from scratch”:

Over the winter break from school, 8-year-old Madison worked to dress up her simple mushroom home on the iPhone game Smurfs’ Village. In doing so, she also amassed a $1,400 bill from Apple….But like a growing number of parents, Madison’s mom, Stephanie Kay, was shocked to find very real charges from iTunes show up in her e-mail box days later.

….The practice is troubling parents and public interest groups, who say $99 for a wagon of Smurfberries or $19 for a bucket of snowflakes doesn’t have any business in a children’s game. Though a password is needed to make a purchase, critics say that the safeguards aren’t strong enough and that there are loopholes.

Loopholes? You’ve got to be kidding. What possible justification can a game developer (Capcom in this case) have for charging real money for virtual objects under any circumstances? If you can sucker adults into doing this, that’s one thing. But these are games for kids. Of course they think the charges are just play money. So would most parents. What person in his right mind would even consider the possibility that a corporation would charge a hundred real dollars for a wagon of virtual Smurfberries?

Come to think of it, this actually sounds fairly predatory even for adult games, though I suppose I’m being hopelessly naive and elderly on that score. But kids? Somebody please tell me I’m not crazy to be genuinely shocked over this.

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