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Welcome to the recovery:

Retailers did not get all that they wanted for Christmas, with December sales coming in lower than expected. But the holiday season altogether was still the strongest since 2006, and several categories including luxury continued their growth.

….“A lot of companies and sectors out there did well, better than analysts expected,” particularly the more exclusive retailers, said Chris Donnelly, a senior executive in the retail practice at Accenture, the consulting firm.

….Luxury items continued to rise, even more so than analysts had expected, with the two higher-end stores reporting results — Nordstrom and Saks Fifth Avenue — beating estimates by the biggest amounts. At Saks, sales at stores open at least a year, a measure called same-store sales, rose 11.8 percent, beating estimates of 3.9 percent. And Nordstrom’s rose 8.4 percent, versus estimates of 3.4 percent.

Italics mine. Holiday sales overall weren’t bad, which is a promising sign. But maybe not so promising for ordinary working schlubs.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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