January 24, 2011

Please Don’t Be Offended

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I might be the last person to notice this, but I still sort of wonder what it says about us. I was over at Dave Weigel’s place a few minutes ago, and he linked to a Twitter post by Jim Geraghty, who I don’t happen to follow. When I clicked the link, it included the following message:

This Tweet is from someone you’re not following. The media they’re mentioning could be anything, even something you might find offensive.

It could be anything! We can’t have that, can we? Best to hide it from sensitive eyes.

This is, obviously, no big deal, and you can change your default setting pretty easily to see everything automatically. Still, it seems a little dismaying that we’re so delicate these days that even when we actively click on a link, we apparently need to be protected from the mere possibility of getting a fleeting glimpse of something we might find offensive. Buck up, America!

And while we’re on the subject of why not a single Republican has announced a presidential candidacy yet — yep, that’s the subject — isn’t the answer obvious? It’s because they all know Barack Obama is as good as a shoo-in in 2012. Unless something cataclysmic happens, the only reason for any Republican to run is either as a vanity candidate or to get practice for 2016.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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