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Megan McArdle comments on a book review that bemoans its target’s many basic factual errors:

This is what fact checkers are for, and I don’t understand why book publishers don’t have them. They cost money, to be sure–but not that much money….A quarter of a million dollars a year would get you the world’s finest staff of crack fact checkers.

….Presumably the answer is that it isn’t economic: readers don’t care, and indeed rarely learn; there’s no money in preventing the occasional catastrophe []. But then one must turn the question around: why do magazines like The Economist, the New Yorker, and yes, The Atlantic, employ fact checkers? Our readers are the potential consumers of books like the one that the Economist is reviewing; do they care less about accuracy in their books than in their magazine articles?

Not that anyone at The Atlantic thinks about it that way; we employ fact checkers because it seems like the right thing to do. But why does this ethic prevail at so many magazines, and at no publishing house?

I have my doubts about this. When I think about the amount of work that MoJo’s fact checkers put into the 4,000-word articles I write, and then multiply that by 20 for the entire magazine, that’s a lot of fact checking. And it’s probably less than you’d need for the average 300-page nonfiction book. At a guess (since no fact checkers are checking this blog), I’d say that fact checking a book would cost upwards of $5-10,000, and considering that most nonfiction books don’t even make back their advances, that’s a lot of money.

But there’s another thing going on here as well: if a book has errors, people blame the author. They don’t generally blame Random House or Simon & Schuster. But if there are errors in a magazine, people blame the magazine. So magazines simply have a stronger incentive to protect their brand than book publishers do.

Beyond that, I suppose it’s just inertia: magazines have had fact checkers for a long time and book publishers haven’t. Any other ideas?

REAL QUICK, REAL URGENT

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Corrupt leaders the world over can (and will) try to shut down the truth, but when the truth has millions of people on its side, you can't keep it down for good. And there's no more powerful or urgent argument for your support of Mother Jones' journalism right now than that. We need to raise about $450,000 to hit our online fundraising budget in these next few months, so please read more from Monika and pitch in if you can.

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REAL QUICK, REAL URGENT

Minority rule, corruption, disinformation, attacks on those who dare tell the truth: There is a direct line from what's happening in Russia and Ukraine to what's happening here at home. And that's what MoJo's Monika Bauerlein writes about in "Their Fight Is Our Fight" to unpack the information war we find ourselves in and share a few examples to show why the power of independent, reader-supported journalism is such a threat to authoritarians.

Corrupt leaders the world over can (and will) try to shut down the truth, but when the truth has millions of people on its side, you can't keep it down for good. And there's no more powerful or urgent argument for your support of Mother Jones' journalism right now than that. We need to raise about $450,000 to hit our online fundraising budget in these next few months, so please read more from Monika and pitch in if you can.

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