January 22, 2011

Decluttering the Blogosphere

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The bandwagon effect has always been with us, but OTB’s James Joyner complains today about the baleful tendency of popular aggregators like Memeorandum to supercharge the herd instinct:

Regardless of how it happens, though, the result is the same: Everyone in a given niche winds up feeling obligated to weigh in. Indeed, I frequently see a headline or story somewhere, decide it’s not worth my time, and then get drawn into it hours later when I see conversations about it on Twitter or my blog feed reader. Sometimes, it’s just a function of “well, this must be important so let me say something.”

I have a solution: don’t do it! If it’s not something that you personally care much about, just skip it. I, for one, would actually enjoy the blogosphere more if fewer people repeated the same things over and over, and in particular I’d pay more attention to OTB if it had fewer posts. I can’t read 20 or 30 posts a day on a single blog, which means that I probably miss lots of good stuff that gets lost in the clutter.

So let’s make 2011 the year of decluttering in the blogosphere. Now if I can just figure out a way to get this meme to catch on.

WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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