December 31, 2010

Friday Cat Blogging – 31 December 2010

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I think it’s probably daft to pretend that I’m going to find something worthwhile to blog about today if I just keep staring at the computer long enough, so let’s get straight to Friday Catblogging and call it a year. Unfortunately, even though I’ve had two weeks to get my act together, I haven’t taken any fresh pictures of the furballs lately. So last night at 8:59 I decided instead to treat you all to a bit of cinéma vérité: Inkblot and Domino at snack time. Unfortunately, they didn’t really put on a very good show. Still, vérité is vérité, and this is truly a slice of real life, dramatic qualities be damned. Sometimes life just isn’t very dramatic. But still cute.

And with that, happy New Year, everyone. See you on the other side.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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