December 21, 2010

Chart of the Day: The Ascent of Man

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Here’s the latest Gallup poll on what Americans think of evolution 85 years after the Scopes monkey trial. Obviously progress has been slow. But on the bright side, the hardcore creationist position has lost a bit of ground lately while straightforward evolution has shown steady gains over the past decade. The “humans evolved with God guiding” position has stayed steady, and this is the position I associate with people who basically believe in evolution but don’t want to be mistaken for godless atheists—which is OK with me. All in all, then, things could be worse. I’m thinking of making that my motto for 2011.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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