November 19, 2010

Friday Cat Blogging – 19 November 2010

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On the left, Domino peers suspiciously at the camera while enjoying a warm day under a beautiful azure sky. On the right, Inkblot plays games with the camera while skulking around in the garden. Currently, he’s doing his skulking a couple of houses away, safely distant from all the carpet installation and floorboard renovation currently being done on his house. He doesn’t get it, though. The floor doesn’t squeak when he walks on it, so what’s the problem?

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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