October 31, 2010

Top Ten Lists

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Here’s a Twitter conversation from last night:

@kdrum: @ebertchicago’s “Why I Loathe Top 10 Film Lists” doesn’t actually say a word about why he loathes Top Ten lists. http://ow.ly/323Z8

@RemoteClancy: re: @ebertchicago & Top 10 lists. Not a word, just 900 of them. Re-read his response to ‘Best in Film’ for clearest reason.

I guess you’ll have to click the link and decide for yourself who’s right. As near as I can tell, Roger Ebert told us why he doesn’t like being asked to participate in creating Top Ten lists for free, but that’s a whole different question than why he loathes Top Ten lists in general. I realize he didn’t write the headline for the piece, but I still want to know: why does he loathe Top Ten lists? He does seem to, but there’s really no explanation given. Even for a serious critic, it seems like it might be sort of a fun exercise.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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