October 18, 2010

From the Annals of Non-Stories, Part Infinity

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The Washington Post writes today about the recent ruckus over Campbell Soup’s introduction of a line of halal soups in Canada. Here’s their explanation of how it started:

Blogger Pamela Geller began calling for a boycott….

Stop. Just stop. Even if we agree on nothing else, can’t we agree never again to pursue a story that begins with those words? Especially one that has produced only a Facebook page with 3,500 friends — about as many as my cat could get if I set up a fan page for him — and, according to Campbell, hasn’t had the slightest actual effect on sales? Come on, people.

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We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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