Watching Commercials: Your Civic Duty

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Check this out. Apparently the White House has set up a site called Fatherhood.gov, and among other tips for high quality male parenting it suggests watching a ball game on TV with your kids and then chatting with them about their lives during commercials. To encourage high quality chatting, however, the site suggests muting the commercials, and Ira Stoll is outraged:

Suppose I work at an advertising agency and earn my living making commercials, or own a company that has just invested millions of dollars in those commercials in the hope of winning customers and making a profit? Suppose I own a television network that makes its money by selling those commercials? Suppose I am a taxpayer who has just shelled out major bucks for the Army or the Census or some other branch of the government to buy these commercials, only to have another branch of the government instruct Americans not to listen to the same commercials my tax money was just spent to purchase. If I had any advice for fathers, it would be to mute the ballgame and turn up the volume for the commercials, or turn off the tube altogether and go play a game with your child. But now the government wants us to mute commercials? Really.

Wow. I understand that Stoll is probably still cranky over the failure of the New York Sun — and so am I, since I liked their crossword puzzle — but seriously. Muting commercials is your beef against Barack Obama and his socialist minions? And conservatives wonder why the rest of us think their entire movement has gone stone crazy?

(Via Jonathan Chait.)

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We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

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