Facts matter: Sign up for the free Mother Jones Daily newsletter. Support our nonprofit reporting. Subscribe to our print magazine.

In a demonstration of the awesome power of Matthew Yglesias, the blogosphere is abuzz today about broccoli. In particular, the buzz is about whether or not it’s possible to get kids to eat more of the stuff:

Findings from Sesame Workshop’s initial “Elmo/Broccoli” study indicated that intake of a particular food increased if it carried a sticker of a Sesame Street character. For example, in the control group (no characters on either food) 78 percent of children participating in the study chose a chocolate bar over broccoli, whereas 22 percent chose the broccoli. However, when an Elmo sticker was placed on the broccoli and an unknown character was placed on the chocolate bar, 50 percent chose the chocolate bar and 50 percent chose the broccoli.

My reaction: Give me a break. You’re seriously asking me to believe that 22% of preschool kids will spontaneously choose a piece of broccoli over a chocolate bar? And that merely slapping a picture of Elmo on the broccoli will increase that to 50%? Sorry. I’m not buying it.

And I’m right not to. This study is five years old, had a sample size of 104, and probably took all of an hour to conduct. Here’s how it worked:

Researchers went into schools and showed children two cards: one with a picture of broccoli, the other with a snapshot of chocolate. At this stage, 78 percent of the kids preferred the chocolate card. When researchers put Elmo in the chocolate card and a generic red puppet in the broccoli card, the preference for chocolate shot up to 89 percent. But when Elmo was placed next to the broccoli and the generic character next to the chocolate, children’s preferences split right down the middle.

Cards! In a classroom! Fuhgeddaboudit! Unless it’s real food and the kids really get a free choice, color me unconvinced. The researchers themselves apparently agreed, leading to a proposed followup:

The Atkins grant will fund a broader study that uses real foods rather than photos (as in the first study), and will fund research to see the impact of product placement (broccoli, not chocolate) in Sesame Street episodes. Research begins as early as fall, with results as early as fall 2006.

Hmmm. And what happened to this study? Beats me. If it ever got completed, I can’t find it. That might be because I don’t know how to search for it properly, or it might be because it produced null results and therefore got tossed in the same dustbin as all the other null results that make for boring reading and never find a home. If anybody knows anything about it, let us know in comments.

DISCLOSURE NOTIFICATION: Like our 41st president, I can’t stand broccoli. And I adore chocolate. So I’m naturally skeptical. It’s true that we’ll be having broccoli with our roasted chicken tonight, but only if by “we” you actually mean “Marian.” I’ll be having a salad or something.

REAL QUICK, REAL URGENT

Minority rule, corruption, disinformation, attacks on those who dare tell the truth: There is a direct line from what's happening in Russia and Ukraine to what's happening here at home. And that's what MoJo's Monika Bauerlein writes about in "Their Fight Is Our Fight" to unpack the information war we find ourselves in and share a few examples to show why the power of independent, reader-supported journalism is such a threat to authoritarians.

Corrupt leaders the world over can (and will) try to shut down the truth, but when the truth has millions of people on its side, you can't keep it down for good. And there's no more powerful or urgent argument for your support of Mother Jones' journalism right now than that. We need to raise about $450,000 to hit our online fundraising budget in these next few months, so please read more from Monika and pitch in if you can.

payment methods

REAL QUICK, REAL URGENT

Minority rule, corruption, disinformation, attacks on those who dare tell the truth: There is a direct line from what's happening in Russia and Ukraine to what's happening here at home. And that's what MoJo's Monika Bauerlein writes about in "Their Fight Is Our Fight" to unpack the information war we find ourselves in and share a few examples to show why the power of independent, reader-supported journalism is such a threat to authoritarians.

Corrupt leaders the world over can (and will) try to shut down the truth, but when the truth has millions of people on its side, you can't keep it down for good. And there's no more powerful or urgent argument for your support of Mother Jones' journalism right now than that. We need to raise about $450,000 to hit our online fundraising budget in these next few months, so please read more from Monika and pitch in if you can.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate