February 5, 2010

Friday Cat Blogging – 5 February 2010

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As I said in the previous post, I got home just in time to produce Friday catblogging. Which means that all I had time to do was pull out the camera and take a picture of what the cats were doing right at the moment. So here it is. On the left, Domino is staring out the door at the rain wondering if she should go out. She decided not to. On the right, Inkblot is engaged in his second favorite activity: eating. I left loads of food for the furballs while I was gone, but when I got back their food bowls were empty. I can’t believe they ate it all. But not only did they eat it all, they were begging for more. So, softy that I am, I gave them some. Starting tonight, though, Daddy’s back in town and we’re back to the usual measured portions.

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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