January 9, 2010

Netflix by Zip Code

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What movies are the most popular with your neighbors? Netflix has the answer and the New York Times has the interactive graphic. Here in lovely downtown Irvine, for example, the most rented title of 2009 was The Curious Case of Benjamin Button. Draw your own conclusions. That was a broadly popular rental, but plenty of movies have strong geographic appeal. Here in Southern California, for example, Religulous, Milk, and Vicky Christina Barcelona were popular among the liberal West LA set, but not so much elsewhere. (The map on the right is for Milk.)

If you live in one of the 12 biggest metro areas, you can play around with maps for your zip code too. Not only is it good clean fun, but surely also something that can inspire plenty of amateur sociology as well as blog posts full of partisan condescension. Latte-sipping lefties didn’t like Paul Blart: Mall Cop! Orange County reactionaries refused to see Frost/Nixon! Nobody liked Indiana Jones and the Kingdom of the Crystal Skull! (Which goes to show that at least there’s some justice in the world.) Have fun.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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