January 20, 2010

Framing the Narrative

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Matt Yglesias on Twitter this morning:

Congressional Dems on cable this AM looked like the French retreating from Russia

This is just one way in which Twitter is making my life worse. As long as I kept the TV off, I probably could have fooled myself for a while into thinking that maybe Dems weren’t reacting quite as badly to Coakley’s loss last night as I had thought. Ignorance is (relative) bliss. But no longer. Apparently they really are bound and determined to take a serious but limited loss and make sure that everyone reports it as a massive referendum against everything that liberals stand for. Good work.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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