January 20, 2010

Charging for the Times

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It’s official. The New York Times plans to start charging nonsubscribers to read its stories on the web:

Starting in early 2011, visitors to NYTimes.com will get a certain number of articles free every month before being asked to pay a flat fee for unlimited access. Subscribers to the newspaper’s print edition will receive full access to the site.

But executives of The New York Times Company said they could not yet answer fundamental questions about the plan, like how much it would cost or what the limit would be on free reading. They stressed that the amount of free access could change with time, in response to economic conditions and reader demand.

This is sort of odd. Why wait until 2011? The technology for tracking visits isn’t very hard to implement. And why announce this without answers to basic questions like “how many stories can I read for free?” Arthur Sulzberger says, “This announcement allows us to begin the thought process that’s going to answer so many of the questions that we all care about,” but this thought process got started a long time ago. Weird. But the good news, I guess, is that 2011 is far enough way that maybe this gives them time to think twice and decide not to do this at all.

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AN IMPORTANT UPDATE

We’re falling behind our online fundraising goals and we can’t sustain coming up short on donations month after month. Perhaps you’ve heard? It is impossibly hard in the news business right now, with layoffs intensifying and fancy new startups and funding going kaput.

The crisis facing journalism and democracy isn’t going away anytime soon. And neither is Mother Jones, our readers, or our unique way of doing in-depth reporting that exists to bring about change.

Which is exactly why, despite the challenges we face, we just took a big gulp and joined forces with the Center for Investigative Reporting, a team of ace journalists who create the amazing podcast and public radio show Reveal.

If you can part with even just a few bucks, please help us pick up the pace of donations. We simply can’t afford to keep falling behind on our fundraising targets month after month.

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